Nike Fuel Band Essay Example | Topics and Well Written Essays - 1500 words

Nike Fuel Band - Essay Example Buyers of the product want to understand their habits more effectively, so that they can improve. Shame is one of the factors that propel buyers to make use of the device once they purchase it. If no activity is registered, the band will have a dull red dot with no other signal. Therefore, users will feel guilty about not doing enough to activate the sensors in the machine. On the other hand, one may also assume that these consumers are driven by attainment of short term goals. They want to feel good about themselves and the efforts that they have put into self improvement. It is for this reason that the band sends congratulatory messages to those persons who have attained their daily goals. Buyers of the product are also believers of scientific techniques. This device will collect data on the consumer’s fitness activities throughout the day through a combination of their movements and plyometrics. Essentially, one would not buy such a band if one did not believe in the power of science to find information about something and then build it to become a more informative insight. These are also people who are well-informed about fitness processes. Many of them know the intricacies of calorie counting as well as the implications of exercise intensity (Dent, 2012). ... Usually, the rewards come in the form of a dancing alien. While the latter may seems like an insignificant and intangible item, it is the meaning of that reward that counts. These types of consumers also long for approval from other people. Perhaps another revolutionary thing about the product is its ability to link consumers with other users though social networks. It allows persons with similar goals to share their accomplishments and thus boost each other’s morale. Such buyers relish complements from their peers. They also care about what people think regarding them. Conversely, one may look at this behavior from a different angle. Persons who purchase the band in order to connect with friends may be perceived as friendly and sociable creatures. The device could simply be a new way of spending time with their counterparts and sharing with them. They may be looking for different points of contact with each other. Buyers of the product are tech-savvy, which explains why a per son will need to use a range of other technology platforms to reap its full benefits. For instance, it depends on Bluetooth technology in order to use an application which will calculate the person’s activity rate. Additionally, consumers with ipads and ipods may also use the device in order to enjoy tracking via their applications (Nike, 2013). The product is sold for substantially more than other similar devices in the market. It goes for $150 yet a competing product is sold at $60. Regardless, of these differences, the bands were sold out during the launch. Clearly, these consumers do not focus much on price. They are more interested in the value that they can derive from the product. Purchasers have

Williams Syndrome Essay Example | Topics and Well Written Essays - 2000 words

Williams Syndrome - Essay Example Williams Syndrome A Michael Williams can't go out the door without getting lost, yet can play almost anything. The brains of people with Williams syndrome are on average 15 percent smaller than normal. This size reduction almost comes from underdeveloped dorsal regions (Grice, Spratling, Karmiloff-Smith, Halit, Csibra, de Haan & Johnson, 2001). Because of the missing genes, a Williams person is liable to weakness in some functions regarding space and other abstractions. Fortunately, he is also endowed with some abilities like in processing emotion, sound and language wherein he may excel (Dobbs 2007, Bellugi, et al. 2000). As early as at birth, the Williams child comes faced with visible challenges (Science Daily, 2006). A Williams person, therefore, should not be looked upon as necessarily weird or hopeless. In music, for example, he may be able to excel if given the right preparation (williams-syndrome.org, 2008). Williams syndrome is the deletion of one of the two #7 chromosomes and is missing the gene that makes the protein elastin, a protein which provides strength and elasticity to vessel walls. Named after cardiologist Dr. J.C.P. Williams of New Zealand, and recognized in 1961, it is a rare congenital disorder characterized by physical and development problems. WS persons usually exhibit "elfin-like" facial features, heart and blood vessel problems, irritability during infancy, dental and kidney abnormalities, hyperacusis or sensitive hearing, and musculoskeletal problems (Levitin, Menon, Schmitt, Eliez, White, Glover, Kadis, Korenberg, Bellugi & Reiss, 2003). Williams syndrome is estimated to occur in 1/7,500 births which causes medical and developmental problems (williams-syndrome.org). It is present at birth, and affects males and females equally. It can occur in all ethnic groups and has been identified in countries throughout the world (williams-syndrome.org). Just like autism, this syndrome is a developmental disorder commonly described as having difficulties in integrating perceptual features, i.e. binding spatially separate elements into a whole. (Grice, et al. 2001). Common features of WS There are common features of Williams syndrome and three are most notable: characteristic facial appearance, overly friendly or excessively social personality and developmental delay, learning disabilities and attention deficit (williams-syndrome.org). Characteristic facial appearance. Most young children with Williams syndrome are described as having similar facial features. These features which tend to be recognized by only a trained geneticist or birth defects specialist, include a small upturned nose, long philtrum (upper lip length), wide mouth, full lips, small chin, and puffiness around the eyes. Blue and green-eyed children with Williams syndrome can have a prominent "starburst" or white lacy pattern on their iris. Overly friendly or excessively social personality. Individuals with Williams syndrome have a very endearing personality. They have a unique strength in their expressive language skills, and are extremely polite. They are typically unafraid of strangers and show a greater interest in contact with adults than with their peers. This behavior is opposite to that seen in autism (Bellugi, et al. 1999). This is the same observation noted in